Getting to Know Us
We've established a tradition of building one-to-one relationships with business owners, our people, and our partners.
Get StartedOur Story
College roommates Jared Feldman and Dan Smith were two business students on a mission: They were determined to leverage the power of digital technology to provide small businesses with the capital they need to thrive. They would make it fast and simple to get funding, so that entrepreneurs could focus what they do best — running their businesses — and avoid the hassles of applying for bank loans.
In 2008, Jared and Dan launched Paramount Merchant Funding, in a 150-square-foot Manhattan office. Ever since, thanks to years of continually expanding our funding and technology capabilities, what is now Fora Financial has provided more than 55,000 of the nation's best and brightest businesses with more than $5 billion in working capital. Mission accomplished.
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Our Purpose
To provide funding to small businesses, so that they can grow and succeed.
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Our Logo
The two arrows of the logo represent Fora Financial and its customers. Their overlap signifies Fora Financial's close alliance with small businesses to foster growth, connectivity, and success.
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Our Name
The original definitions of "fora" centered around the concept of a "marketplace" and "a place for open discussion and expressing ideas." It's an apt word to describe how we're always engaging with our colleagues, partners, and customers to develop the most innovative new products for America's small businesses.
Put Healthcare Pro to work for you
Get started with your application and join Fora Financial's family of forward-thinking businesses.